Tee It Up - Turn Heads
What started as a game between two brothers on race weekends turned into something bigger.
ONIT Golf was born from the mindset of pushing limits — on the bike, on the course, and in life. Built by pro racers Sam and Alex Lowes, it’s more than just golf apparel. It’s a way to bring your edge to the fairway.
Snapbacks. Tees. Accessories. All made to move, built to last, and designed to stand out.
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Testimonials
Jamie R - Weekend Golfer
Didn’t expect to care this much about a golf tee — but here we are. Tough, clean design, and doesn’t snap after one drive. ONIT’s nailed the basics.
Luke H - 9 Handicap
The ONIT balls are legit. Great feel, great flight, and somehow they make my swing look better than it is.
Callum D
Wore the snapback once and had two people ask where it’s from. Lightweight, breathable, and actually fits well. Love it.
Sam T - New to Golf
Didn’t think I needed new tees or balls until I tried ONIT’s. Small details, big difference. Now it’s the only gear I carry
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How to Fix a Slice or Hook: Simple Drills That Work
If you’ve ever watched your ball veer dramatically off course, you’ve probably dealt with a slice or a hook. These are two of the most frustrating—and common—issues in golf. But they can be fixed with a few simple adjustments and drills. A slice (ball curves right for right-handed players) is usually caused by an open clubface at impact or an outside-in swing path. A hook (ball curves left) tends to come from a closed clubface and an overly inside swing path. To fix a slice: Check your grip: Try turning your lead hand slightly more to the right (stronger grip). Work on your swing path: Place an alignment stick just outside your ball and aim to swing from the inside. Square the face: Practice half swings focusing on keeping the face square through impact. To fix a hook: Soften your grip: Make sure your hands aren't over-rotated. Stay connected: Place a towel under your trail arm during practice swings to keep your body and arms moving together. Check your takeaway: Keep the club low and slow to avoid whipping it inside. Fixing these faults takes time, but practising with intent—even just 10 minutes a day—can make a huge difference.
Learn moreThe Best Warm-Up Routine Before You Tee Off
One of the most overlooked parts of a good round is a proper warm-up. A good routine not only helps prevent injuries but also gets your body and mind ready to play well from the first hole. Start with a few dynamic stretches: arm circles, shoulder rolls, and leg swings. Then target your golf muscles with torso twists and hamstring stretches. Loosen up your lower back and hips—these are crucial for a fluid swing. Next, take 5–10 practice swings without a ball. Focus on balance and rhythm. Start slowly and build up to full swings. This helps activate your core and muscle memory. If you have access to a driving range, hit a small bucket (15–20 balls). Begin with a wedge to find your rhythm, then work up through your mid-irons to your driver. Don’t just bash balls—visualise actual shots you might face. Finish your warm-up on the putting green. Spend at least 5–10 minutes rolling putts from short and medium range. Get a feel for the speed of the greens. Then you’re ready to tee off feeling loose, confident, and in control.
Learn moreWhat’s in a Beginner’s Golf Bag? Essentials You Actually Need
If you're just starting out in golf, it's easy to feel overwhelmed by all the gear out there. From wedges to woods, hybrids to putters, there are countless club options—and the costs can add up fast. But the good news? You don’t need everything right away. A smart beginner setup includes a few key clubs to cover the basic shots you’ll encounter. Start with a driver (for tee shots), a hybrid (more forgiving than a long iron), a 7-iron (your go-to mid iron), a pitching wedge (for approach shots), and a putter (for, obviously, putting). That’s five clubs—enough to get around the course. You’ll also need some basic accessories: a few golf balls (don’t overspend—you’ll lose some), a glove (for grip), tees, and a towel to clean your clubs. A divot tool and ball marker are handy if you're playing on a proper course. As you play more, you’ll naturally understand which parts of your game need more tools. Maybe you want a sand wedge for bunker shots or a 5-wood for longer approach shots. Build your bag gradually, based on what works for you. Keep it simple to start and focus on learning the game
Learn moreHow to Improve Your Golf Swing: Tips for Consistency
Improving your golf swing is one of the best ways to lower your scores and feel more confident on the course. While everyone’s swing looks a little different, consistency comes from a few key fundamentals: grip, stance, alignment, and tempo. Start with your grip. A neutral grip (where both hands work together and the V’s between your thumb and index finger point to your trailing shoulder) helps square the clubface and promotes straighter shots. Next, check your stance. Feet should be shoulder-width apart, with your knees slightly flexed and your weight evenly distributed. Keep your spine straight and tilt slightly from the hips. Alignment is another big factor. Use an alignment stick or club on the ground to make sure your feet, hips, and shoulders are square to your target. Many inconsistent shots come from being unknowingly misaligned. Tempo is often overlooked but just as important. Don’t rush your backswing. A smooth, controlled tempo helps you stay balanced and deliver the clubhead to the ball consistently. To really dial in your swing, video yourself from front and side angles. Compare your swing to pro examples and look for flaws like over-the-top moves or early extension. Practising with purpose—working on one key move at a time—will help you build a repeatable, reliable swing.
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