About Us

ONIT Golf was founded by professional sportsmen Sam and Alex Lowes, driven by their shared love for golf and its competitive spirit, which has blossomed into a true passion. Their travels during the motorcycle racing season have given them the opportunity to play on courses around the world, connecting with a diverse range of people and experiences.

 

Still actively competing in the World Superbike Championship, Sam and Alex channel their competitive energy into growing the ONIT Golf brand. They believe that the “play your way” slogan captures the essence of golf—a sport enjoyed by millions worldwide, regardless of skill level. Golf brings the same camaraderie, banter, and enjoyment to everyone, no matter the score. Let's get ONIT!

​

We understand that excellence in golf is not just about the perfect swing, but also about the relentless pursuit of innovation. We've invested endless time and resources to craft equipment that enhances performance and redefines possibilities. Each product we create is a testament to countless hours of rigorous testing, advanced material science, and feedback from top athletes, ensuring that you experience the future of golf with every swing."

 

Their goal is to bring high-performance golf products to the market, making them accessible to everyone. Through engaging content and head-to-head on-course challenges, they aim to grow the ONIT Golf community and celebrate this incredible game. So, take a look, join us, and enjoy the ride!